🏅Applied Arts Winner (2020),🏅Communication Arts winner (2020)
Case Board
Nike’s mission is to expand human potential. Yet, sometimes doing everything is dangerous, especially for 61% of teen girls who struggle to find downtime. Nike Minus uses the membership model to enhance performance by getting girls to stop at something. 
Case Video
AD: Shirley Xu Wang & Rachel LeBlanc​​​​​​​ | CW: Me
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