🏅Applied Arts Winner (2020),🏅Communication Arts winner (2020)
Case Board
Nike’s mission is to expand human potential. Yet, sometimes doing everything is dangerous, especially for 61% of teen girls who struggle to find downtime. Nike Minus uses the membership model to enhance performance by getting girls to stop at something.
![](https://cdn.myportfolio.com/3cb8a616-27e0-4afc-afcb-8f26053a6eaf/f39c34e4-b6ab-4dfe-80b3-609b6ce76508_rw_1920.jpeg?h=254e24174fe783d0f1220cf276b2de43)
Case Video
AD: Shirley Xu Wang & Rachel LeBlanc | CW: Me