The bright orange dust that sticks to your fingers after eating Cheetos has always been a point of debate—annoying or iconic? With Cheetos sales plateauing in Canada, the brand decided to build awareness by embracing the mess and putting the spotlight on its official name: Cheetle.

So, when we discovered a small hamlet in Alberta called Cheadle, in a province famous for its oversized food landmarks, we knew exactly what we had to do. The result? A 17-foot-tall statue of fingertips coated in Cheetle.