Simply Spiked Peach Responsibly
3 in 5 Canadians aged 60+ regularly misuse the peach emoji 🍑. By 2024, the peach emoji has transcended its literal meaning to represent wayyy more than the fruit itself. This isn’t news to younger folks, but older Canadians are unaware that their innocent texts to family and friends come with unintentional sexual connotations.
So, we created Peach Responsibly - a national text hotline for older generations to learn from Gen Z avoid sending risqué sexts by mistake and promoted it with Gen Z content creators and their elder besties.
So, we created Peach Responsibly - a national text hotline for older generations to learn from Gen Z avoid sending risqué sexts by mistake and promoted it with Gen Z content creators and their elder besties.
We teamed up with Gen Z content creators to spread the word and even brought a grandfluencer into the mix to bring a fresh 🍑 perspective.
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Adweek, Strategy, Campaign
Adweek, Strategy, Campaign
